I was reading quite a bit about finance this week as I pondered my end goal for my degree. I thought I might like to get my Emphasis in Entrepreneurship and perhaps add a Minor in Finance. I’ve always been fascinated with Finance. I was reading some opinion from financial giants and wizards and watching some videos on YouTube particularly focused on the bond market and business health indicators. It was interesting stuff which had me primarily looking at lagging indicators.
Then I
happened to start my schoolwork and watched a video by former Presidential
hopeful Carly Fiorina. In her message she spoke of leading indicators, two specifically.
They were customer satisfaction and innovation. I found her comments insightful
and truly verifiable.
I went on the
internet and pulled a list from Forbes of the “Top 10 Best Businesses for
Customer Satisfaction.” The top 5 were Amazon, Chick-fil-a, Apple, Marriott,
and Kroger. I looked at all of their stocks (except Chick-fil-a which is privately
owned and issues none). All were doing very well.
This is an interesting
tidbit of information for any long range investor. If you want to know a
company’s future, look to their reputation. I looked at the 10 worst companies
in this regard as well, they included Comcast, BP, American Airlines,
Halliburton, and 6 big investment banks. That makes perfect sense. The worst
cable company on earth, the spilling-est oil company to wreck a Disney
vacation, A cruddy airline, A government crony of a contractor and the guys who
wrecked the housing market by trading in mortgage backed securities and
collateralized debt obligations and then made the taxpayers bail them out.
I guess it’s
not who you know, but who knows you; and what they think of you, that matters.
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